KIN Food Halls
Category
Work Experience – Production Assistant
Skills
Adobe Illustrator
Adobe PhotoShop
Adobe AfterEffects
Adobe PremierePro
Print Design (Posters, Out-Of-Home Ads etc.)
Digital Design (Venue Screens, App Assets, Website Design etc.)
Digital Marketing (Email, YouTube, Instagram etc.)
Duration: Jun 2022 to Aug 2022
Location: Hong Kong SAR
Company Category: Food Hall / Food & Beverages Company
Job Description:
1. Company website design.
2. Assist in filming and editing brand promotional videos.
3. Creating static and motion graphic visuals for digital marketing, social media, venue screens, outdoor advertisements and print.
Inspiration from
ancient mythology
The transition between angelic and cyberpunk music was marked by the symbol of apples in EVE
– in reference to the story of Adam and Eve in Eden, a major inspirationof this project.
Inspiration from
classic paintings
The Two Fridas (1939) by Frida Kahlo inspired this scene in EVE. The piece was drawn from Kahlo’s inner turmoil
in regards to separation with her former husband. This aligns with regaining control over tragic experiences.
Inspiration from
classic paintings
Liberty Leading the People (1830) by Eugène Delacroix, an iconic painting symbolizing liberacy,
entertwines with EVE ’s theme of empowerment, especially with a female figure as the leader of the people.
Inspiration from
classic paintings
The Birth of Venus (1485- 1486) by Sandro Botticeli was a controversial painting in the middle ages
for its nudity. Symbolizing the rebirth of civillization, it speaks for EVE’s central idea.
Inspiration from biomimicry
The Texas horned lizard cries blood when they feel under attack as a defense mechanism.
This inspired the make up look of the avatars in EVE.
Inspiration from historical artifacts
The throne’s design in EVE was inspired by ancient Chinese thrones as in reference to preliminal research. They are similar in silhouette but differs in a way where EVE’s throne has a toned down color palette and added minimalist touch.
(Click the following mock ups to play/pause reel)
Social Media Content
Instagram Reels
Project Responsibilities:
1. Coordinate with social media marketing team for data insights
2. Workshop unique and fresh ideas based on recent trends to increase engagement
3. Showcase events and happenings at KIN
Discover New Items
Sake Central Brand Introduction
Brunch Activities Promo
(Hover over reels for audio)
Company Website Design
"What's On" Section Addition
Project Responsibilities:
1. Add a "What's On" section on the company website to increase traction with recent events taking visual inspiration from other deliverables
2. Ensure a smooth and pleasant web flow experience for the viewer
3. Lead and oversee the project while communicating with software engineer about function feasibility and wireframe of the website
2nd Draft Fried Chicken Promotion
Happy Hour & Dinner Promotion
Mindful Sparks New Product Promotion
Digital Venue Screens
Grassroots Initiatives Pop-Up Promotion
GooglePlay App Download Ad
Left
Right
Your Food Playlist Item Screen Pair Promotion
On-Site Promotional Content
Weekly Digital Venue Screen & Physical Staton Designs
Project Responsibilities:
1. Update digital and physical deliverables according to weekly items and promotions
2. Produce eye catching motion graphics for digital deliverables
3. Assist in ideation and production of weekly dishes photos – especially for physical statons
Physical Statons
Brunch Deliverables
Kids Printed Activity Pack & Digital Venue Map Design
Project Responsibilities:
1. Create deliverables according to branding guidelines while maintaining clarity and compelling visuals
2. Work with front-of-house team on customer feedback and revise visuals accordingly
Kids Printed Activity Pack
Front
Back
Digital Venue Map